It seems Hewlett Packard is reaching out to moms in an attempt to build some brand evangelism. HP has given mommy blogger, Stephanie Precourt $250 toward the BlogHer conference in San Francisco on July 18-20 and donated an additional $250 for an Adventures in Babywearing reader to also attend the conference.
The gift is a considerate gesture that shows support not only to moms and bloggers, but also to the activities that matter to them: supporting moms, bloggers and their interests. And $250 undoubtedly goes a long way, almost covering the cost of the conference (ranging from 50 to 348 dollars) or cutting back on the cost of travel. With the rise of gas prices recently, it is a smart and considerate way to support the personal interests of HP’s customers while also promoting the company itself in a positive light.
In addition, the monetary gesture is beneficial to many. HP received positive brand reinforcement from Precourt, who thanked “the terrific masterminds who care about … women bloggers over at HP” on her blog. The gesture also increases traffic to Precourt’s site, promotes the BlogHer conference itself and rewards a lucky reader. Sounds like a pretty good way to pay it forward to mommies!